Digital marketing in Islamic perspective: A literature review


 Business and trade become an inseparable part of Islamic life. The rapidly growing market in cyberspace is a challenge for business players the form goods services to expand develop their strategies, namely terms marketing. purpose research this article find out digital marketing from perspective. method used literature review, which search both internationally nationally conducted using Google Scholar database, ScienceDirect, ProQuest, JIM (Journal Marketing), about 40 journal articles 10 books full quality medium that considered relevant study. results show sharia activities must be based on principles. implementation almost same as principle, yet difference application character actors accompanied by ethics following principles described previous discussion. steps taken are follows: Creating Website Social Media Account, Branding, Marketing, Content Email Video Production, Segmentation.